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Cookie Policy

Last Updated: July 24, 2026

1. Introduction

Welcome to Pequod's Pizza ("we," "us," or "our"). This Cookie Policy applies to our website located at newpequods-pizza.click and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about how we collect and use data related to you. This policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal information.

If you have any questions about our use of cookies, you can contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Pequod's Pizza) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through our website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, a cookie file is downloaded onto your device. The next time you visit the site from the same device, the server checks whether a cookie has been stored on your device and uses the information in that cookie to recognize you and customize your experience accordingly.

Cookies do not typically contain personal information that identifies you directly, but the personal information we store about you may be linked to information obtained from cookies. Cookies may store information such as:

  • Your browsing preferences and settings
  • Items added to your online order or cart
  • Pages you have visited on our website
  • The duration of your visit
  • The source through which you arrived at our website
  • Your approximate geographic location (country or city level)

2.2 Session Cookies vs. Persistent Cookies

Cookies can be classified based on their lifespan:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain a session while you navigate our website.
  • Persistent Cookies: These remain on your device for a set period of time, even after you close your browser. They are activated each time you visit the website that created them.

3. Types of Cookies We Use

We use several categories of cookies on our website. Below is a detailed explanation of each category:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, secure login areas, and online ordering processes. Without these cookies, services you have requested, such as placing an order, cannot be provided. These cookies do not gather information about you that could be used for marketing purposes.

Because these cookies are strictly necessary to deliver the website's services, you cannot refuse them without impacting how our website functions. You can still block or delete them in your browser settings, but this may affect how the website operates.

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website — for instance, which pages visitors go to most often and whether they receive error messages from certain pages. All information collected by these cookies is aggregated and therefore anonymous. We use this information to improve how our website works and to understand customer behavior.

We use Google Analytics for this purpose. Google Analytics places several cookies on your device to track your session and interaction with our website. The data collected includes information such as time spent on pages, the path taken through the website, and interactions with content.

3.3 Functional Cookies

These cookies allow the website to remember choices you make (such as your preferred language, your region, or any customizations you make to text size) and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

If you do not allow these cookies, some or all of these features may not function properly. For example, your order preferences and saved addresses for delivery may not be remembered between visits.

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organizations.

We use Google Ads cookies to track conversions and serve relevant ads to users who have previously visited our website. These cookies allow us to show you our ads when you visit other websites across the internet.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies placed on your device when you use our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle the request rate — limiting the collection of data on high-traffic sites. Helps manage the volume of requests to Google Analytics servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state and collect data on user behavior within the site for Google Analytics 4 reporting. Analytics 2 years
cookieconsent_status Pequod's Pizza Stores the user's cookie consent preferences so that the consent banner is not displayed again on subsequent visits. Essential / Functional 1 year
session_id Pequod's Pizza Maintains the user's session while browsing the website, including order details and cart contents. Essential Session (expires on browser close)
cart_token Pequod's Pizza Stores the contents of your online pizza order cart so that items are not lost when you navigate between pages. Functional 30 days
user_location Pequod's Pizza Stores your approximate location to suggest the nearest Pequod's Pizza location for delivery or pickup. Functional 7 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks page visits for Facebook Pixel retargeting. Advertising 3 months
fr Facebook (Meta) Used by Facebook to deliver, measure, and improve the relevancy of ads. Allows Facebook to track visitors across websites for the purpose of showing relevant advertisements. Advertising 3 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad. Advertising 1 year

5. Third-Party Cookies and Services

In addition to our own cookies, we may use various third-party cookies to report website usage statistics, deliver advertisements on and through our website, and assist with other services. These third parties include, but are not limited to:

5.1 Google Services

We use Google Analytics to understand how visitors interact with our website. Google may also use the data collected to contextualize and personalize the ads of its own advertising network. Google's use of cookies and data is governed by Google's Privacy Policy.

5.2 Facebook / Meta

We use the Facebook Pixel to measure the effectiveness of our advertising on the Facebook platform and to deliver targeted advertisements to users who have interacted with our website. Facebook's use of data is governed by Meta's Data Policy.

5.3 Online Ordering Platforms

If you use integrated third-party ordering platforms accessible from our website, those platforms may set their own cookies on your device. Please refer to their respective privacy and cookie policies for more information.

6. Legal Basis for Using Cookies (United States)

As a business operating in the United States, our use of cookies is governed by applicable U.S. federal and state laws. In particular:

  • Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding transparency and consumer protection in online tracking practices. Our use of cookies is disclosed in this policy, and we provide mechanisms for you to opt out of non-essential tracking.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding your personal information, including information collected via cookies. You have the right to know what personal information is being collected, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your rights. Our use of advertising cookies may constitute "sharing" of personal information under the CPRA. California residents may opt out by using the methods described in Section 7 below.
  • State Privacy Laws: Various U.S. states have enacted or are enacting consumer privacy laws. We endeavor to comply with all applicable state privacy regulations, including those of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with similar legislation.

7. How to Manage and Disable Cookies

You have several options for managing cookies on our website and across the internet. Please note that restricting certain cookies may impact your experience on our website and limit the features available to you.

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The following links provide instructions for managing cookies in the most commonly used browsers:

7.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party tracking services using the following tools:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data across all websites.
  • Google Ads Personalization: Manage your Google ad settings and opt out of personalized advertising at Google Ad Settings.
  • Facebook / Meta Ad Preferences: Manage your Facebook advertising preferences at Facebook Ad Preferences. You can also use the Facebook Off-Facebook Activity tool to disconnect your activity from your Facebook account.
  • Network Advertising Initiative (NAI) Opt-Out: Visit the NAI Opt-Out Tool to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA) Opt-Out: Visit AboutAds.info to opt out of interest-based advertising from DAA participating companies.
  • Your Privacy Choices (U.S.): For California residents and users in other applicable states, you may also submit a request to opt out of the sale or sharing of your personal information by contacting us directly at [email protected].

7.3 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

8. Impact of Disabling Cookies

While you are free to restrict or disable cookies, please be aware of the potential consequences for your experience on our website:

Cookie Type Impact of Disabling
Essential / Strictly Necessary The website may not function properly. You may be unable to complete online orders, log into your account, or navigate between pages correctly.
Analytics We will not be able to monitor and improve website performance. Your browsing experience will not be directly affected, but we may be less able to tailor the website to your needs.
Functional Personalized features such as remembering your location, saved delivery addresses, and order preferences may not work. You may need to re-enter information on each visit.
Advertising You will still see advertisements, but they will be less relevant to your interests. You may see ads for Pequod's Pizza more frequently than intended, as frequency capping will not function.

9. Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals. However, you can use the opt-out tools described in Section 7 above to limit tracking on our website.

10. Cookies and Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you believe that a child has provided personal information to us through our website, please contact us at [email protected] and we will take steps to remove such information.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes in the cookies we use, changes in technology, regulatory requirements, or for other operational, legal, or regulatory reasons. Any changes will become effective when we post the revised Cookie Policy on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. The "Last Updated" date at the top of this policy indicates when it was most recently revised. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below:

Pequod's Pizza — Cookie Policy Inquiries

We will endeavor to respond to all inquiries within a reasonable timeframe, typically within 30 days of receipt.